# ITCAN brand tokens (prototype)

Sampled from the original logo at https://www.itcan.biz/wp-content/uploads/2016/12/logo.png

| Token | Value | Use |
|---|---|---|
| Red | `#E80000` | Primary accent, CTAs, office nodes, red underline in the mark |
| Blue | `#0000C8` | Secondary accent, arcs, links, the i-bar in the mark |
| Ground | `#F7F8FC` | Page background |
| Surface | `#FFFFFF` | Cards, alternating sections |
| Ink | `#0B1233` | Headings and body |
| Muted | `#5B6280` | Secondary text |
| Hairline | `#E1E5F2` | Borders |
| Blue tint | `#E9E9FF` | Selected states |
| Red tint | `#FFECEC` | Reserved |

Type: Space Grotesk 500 to 700 (display), Manrope 400 to 600 (body), IBM Plex Mono 400 to 500 (labels). Loaded from Google Fonts.

Marks on the live site:

- `/assets/brand/itcan-logo-modern.png` the chosen modern mark (i-bar with red dot)
- `/assets/brand/itcan-logo-swoosh.png` the alternative mark (blue and red interlocking arcs)
- `/assets/brand/itcan-logo.png` the original logo, untouched

Rule: the client's palette stays. Only the mark, type and layout modernise.